Alberta Salotti - Easy to live with

'Values are the base of our work and criteria of our behaviour. Identify what we believe.'

Alberta Pacific Furniture s.r.l. Values are: quality, excellence, price competitiveness, professional industrial production, innovation,flexibility, professionalism of the sales network.

Profile: Mission & Vision

Mission

ALBERTA P.F. is a company international renown in the sector of up-to-date design, able to offer a wide range of products in a reasonable quality/price ratio and fitted to the customer’s requirements. ALBERTA P.F. wants to present a product with a strong personality, suitable for even the most demanding customer, combining a consolidated manufacturing skills with care for aesthetics and counting on the professionalism of the sales network.

Vision

Alberta aims:

- to enhance its internal technological capacity to enrich and improve its proposals on the market;

- to guarantee a wide offer of products in the upholstered segment of qualified design, in sofa-beds, beds, leather sofas and Relaxitalia^®’s chairs and also suggest furnishing solutions which aim at the utilization of small spaces.

- to be on a level to cooperate with national and international retailers, who choose proponent partners which use cutting-edge strategies. In other words, to operate with distribution strategies where protection dealer is at the base of the business relationship; moreover to compete with low-profile products and imported goods, counting on quality and an innovative design;

- use systematic and pervasive brand communication in all the leading Italian and foreign newspapers, addressed both to the consumer and to qualified interlocutors such as architects, interior designers and hotels furnishers, so as to increase brand awareness.